CitiNow Privacy Policy – Player Personal Data Protection

At CitiNow, your privacy is more than a legal obligation — it is the foundation of the trust we build with every Malaysian player. Find out exactly how your data is managed.

256-bit SSL Bahasa Melayu No Data Sales Updated: January 2026
Version 2.1.0 | Effective January 2026
Important Note: This Privacy Policy applies to all users who access or use the CitiNow platform via citinow.vu. By using our platform, you agree to the collection and use of information as described in this document.

1Introduction

CitiNow understands that your trust in us depends greatly on how we handle the personal information you provide. This Privacy Policy is designed to clearly and transparently explain what data we collect, why we need it, how it is used, and who may access it.

We uphold the principle that your personal data belongs to you. We only collect data that is strictly necessary to operate the platform, ensure your account security, and comply with applicable legal requirements. We never sell, rent, or trade your personal data to any third party for marketing purposes.

This policy applies to all services provided through citinow.vu, including account registration, deposits, withdrawals, betting activity, and all communications between you and the CitiNow team. We encourage you to read this document thoroughly and to contact our support team if anything is unclear.

CitiNow does not sell, rent, or share your personal data with third-party advertisers under any circumstances. Your data is used solely for platform operations and account security.

2Personal Data We Collect

CitiNow collects various types of information depending on how you interact with our platform. Below is a summary of the data we collect and the purpose of collection:

Data Categories Example Information Primary Purpose
Personal Identity Full name, date of birth, IC number KYC verification, fraud prevention
Contact Information Email address, phone number Account communications, security notifications
Financial Information Bank account number, transaction records Deposit and withdrawal processing
Technical Data IP address, browser type, device Security, fraud detection
Usage Data Betting history, games played Platform enhancement, responsible gaming
Location Data Country, state (general) Regional restriction compliance
2.1 Data You Provide Directly

This includes all information you actively provide when registering an account, completing KYC forms, contacting customer support, or participating in promotions. We only request information that is strictly necessary for those purposes.

2.2 Automatically Collected Data

When you use the CitiNow platform, our systems automatically record technical information such as your IP address, web browser type and version, device operating system, pages visited, session duration, and referral links. This information is used solely for security purposes, detection of suspicious activity, and platform performance improvement.

2.3 Data from Third Parties

In certain cases, CitiNow may receive additional verification information from licensed KYC service providers, registered payment providers, or recognised fraud prevention databases. All such data sharing is carried out under strict data protection agreements and solely for the purpose of securing your account.

3How We Use Your Data

Every piece of data we collect has a clear and lawful purpose. citinow uses your personal data for the following purposes:

  • Account Management: Creating and managing your account, processing secure logins, and verifying your identity during important transactions.
  • Financial Processing: Processing deposits and withdrawals securely, verifying bank account ownership, and maintaining accurate transaction records.
  • Platform Security: Detecting and preventing fraud, money laundering, multiple account usage, and any activity that violates our Terms and Conditions.
  • Legal Compliance: Fulfilling KYC obligations, anti-money laundering (AML) requirements, and any lawful requests from relevant authorities.
  • Customer Support: Responding to enquiries, resolving disputes, and providing technical assistance related to your account.
  • Responsible Gaming: Monitoring usage patterns to identify players who may need support and proactively enabling limit features.
  • Service Improvement: Analysing usage data in aggregate and anonymised form to improve platform performance, add new games, and enhance the user experience.
  • Service Communications: Sending important account-related notifications such as transaction confirmations, security alerts, and policy updates.
CitiNow no use your personal data for targeted advertising by third parties, share user profiles with advertising networks, or make automated decisions that materially affect you without human review.

4Data Sharing and Disclosure

CitiNow does not sell or rent your personal data to anyone. However, there are limited situations where we need to share certain information with carefully selected third parties:

4.1 Payment Service Providers

To process deposits and withdrawals, the required transaction information is shared with the licensed payment providers we use. All such providers are bound by strict confidentiality agreements and may only use your data to process the relevant transactions.

4.2 Identity Verification (KYC) Providers

Your identity verification documents are submitted to a licensed third-party KYC service for verification. This process is conducted through encrypted channels, and the provider is subject to equally stringent data protection laws.

4.3 Authorities and Legal Requirements

CitiNow will disclose personal information to competent authorities when required by law, a valid court order, or an official investigation related to fraud, money laundering, or other criminal activity. In all such cases, we will notify you in advance to the extent permitted by law.

4.4 Game Providers

To operate games within the platform, the required game session data is shared with licensed game providers. This data is limited to the technical information needed to run the games and does not include your personal financial details.

Every third party that receives data from citinow is required to sign a Data Processing Agreement (DPA) that prohibits them from using your data for any purpose other than those specified, and obliges them to implement security measures equivalent to citinow's standards.

5Your Data Security

CitiNow continually invests in the latest security technologies and practices to ensure your personal data remains protected at all times. The following security layers are in place:

5.1 Data Encryption

All communications between your browser and citinow's servers are protected with 256-bit SSL/TLS encryption. Sensitive data such as financial information and identity documents are encrypted at rest using AES-256 standards. Account passwords are never stored in readable form — only hashed values generated using the bcrypt algorithm are retained.

5.2 Access Controls

Access to player personal data at CitiNow is restricted to staff who genuinely need it to perform their duties. All access is logged and monitored. CitiNow staff are subject to mandatory data security training and binding confidentiality agreements.

5.3 Continuous Monitoring

Citinow's systems are monitored 24 hours a day, 7 days a week to detect any unusual activity, intrusion attempts, or potential security breaches. Our security team will respond promptly to any identified incidents.

5.4 Incident Response

In the event of a data breach that may affect your personal information, citinow will notify you via your registered email within a reasonable timeframe and take the necessary remediation steps without delay. We will also report such incidents to the relevant authorities as required by law.

6Cookies and Tracking Technologies

CitiNow uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:

6.1 Essential Cookies

These cookies are essential for the platform to function correctly. They manage your login session, store language preferences, and ensure secure connections are maintained. Without these cookies, many platform features would be unavailable. Essential cookies do not require your consent as they are a fundamental technical requirement.

6.2 Analytics Cookies

We use analytics cookies to understand how players interact with the platform — which pages are visited most frequently, how long typical sessions last, and where players may encounter difficulties. This data is analysed in aggregate and anonymised form for continuous improvement.

6.3 Security Cookies

Security cookies help us identify and prevent suspicious activity such as repeated login attempts, automated bot usage, or access from unusual locations. These cookies form an important part of your account protection system.

6.4 Managing Cookie Preferences

You can manage or delete cookies through your browser settings at any time. Please note that disabling essential cookies may significantly affect platform functionality. For guidance on managing cookies in your browser, refer to your browser's help documentation.

7Your Rights Regarding Personal Data

You have clear rights regarding the personal data CitiNow holds about you. We are committed to making it easy for you to exercise these rights without unnecessary barriers:

Right of Access

You have the right to request a copy of all personal data CitiNow holds about you within 30 days of your request.

Right to Rectification

If any of your personal data is inaccurate or incomplete, you have the right to request immediate correction.

Right to Erasure

You may request the deletion of your personal data, subject to applicable legal retention requirements.

Right to Object

You may object to the processing of your data for specific purposes, except where processing is required by law.

Right to Portability

You have the right to receive your personal data in a structured, machine-readable format for transfer to another platform.

Right to Restriction

You may request a restriction on the processing of your data during any dispute or investigation regarding data accuracy.

To exercise any of the above rights, please contact the citinow support team via live chat or email. We will process your request within 14 business days. Identity verification may be required before the request can be fulfilled.

8Data Retention Period

CitiNow retains your personal data only for as long as necessary to fulfil the purpose of collection or as required by law. The following are our general retention guidelines:

  • Active Account Data: Retained for as long as your account is active at CitiNow and for the required period following account closure.
  • Financial Transaction Records: Retained for a minimum of 7 years after the transaction occurs, in line with financial and anti-money laundering legal requirements.
  • KYC Documents: Retained for the period required by applicable KYC regulations, typically 5 years after the end of the business relationship.
  • Communication Logs: Customer support communication records are retained for 3 years for dispute resolution purposes.
  • Technical Data and Logs: System logs are typically retained for 12 months for security and troubleshooting purposes.

Upon expiry of the applicable retention period, data will be securely deleted or permanently anonymised using methods that comply with information security industry standards.

9Changes to This Privacy Policy

CitiNow reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements to how we protect your data.

When material changes are made, we will notify you via your registered email at least 7 days before the changes take effect. A notice will also be prominently displayed on the platform's homepage. We encourage you to review this page periodically to stay up to date.

The "Updated" date at the top of this page reflects the last date this document was revised. Your continued use of the citinow platform after changes take effect constitutes your acceptance of the new privacy terms.

The latest version of this Privacy Policy is always available on this page. If you do not agree with any changes, you have the right to close your account and request data deletion before the changes take effect.

10Contact Us Regarding Privacy

If you have any questions, concerns, or complaints regarding this Privacy Policy or how citinow handles your personal data, our team is ready to assist. There are several ways to reach us:

  • Live Chat: The fastest option — available 24/7 directly within the CitiNow platform
  • Email: Send your privacy enquiries to [email protected] with the subject line "Privacy Inquiry"
  • FAQ: Review FAQ page us for quick answers to common questions

We are committed to responding to all privacy-related enquiries within 5 business days. For more complex data rights requests, processing may take up to 14 business days. We will proactively notify you if additional time is required.


Why Your Privacy Is Safe with citinow

More than just promises — these are the concrete steps we take every day to protect your data.

256-bit SSL Encryption

Every bit of data travelling between your device and citinow's servers is encrypted to 256-bit SSL standards — the same level of protection used by the world's leading financial institutions. No third party can intercept or read your communications.

Segmented Database

Financial data, identity information, and usage data are stored in separate databases with distinct access controls. Even if one layer were ever compromised, the others remain fully secure thanks to this layered security architecture.

Integrated KYC

Our identity verification process uses integrated KYC technology from licensed providers. Your documents are reviewed securely, encrypted during transmission, and stored in an environment that meets the highest security standards.

No Direct Data Sales

CitiNow has never and will never sell, rent, or permit the use of your personal data for third-party advertising purposes. Your data belongs to you — we hold it in trust solely to keep the platform running securely.

Real-Time Security Notifications

You will receive instant notifications by email whenever your password is changed, a login occurs from a new device, or a transaction exceeds a set threshold. This keeps you informed of all account activity at all times.

Full Control in Your Hands

Through your citinow account settings, you can manage privacy preferences, request a copy of your personal data, update your information, or request data deletion — all without needing to contact support for basic tasks.


Frequently Asked Questions – citinow Privacy Policy

Absolutely not. citinow does not sell, rent, or share your personal data with any advertiser or third-party marketing network. Your data is used solely for platform operations, account security, and legal compliance as stated in this Privacy Policy. This is not merely a promise — it is a firm policy that all citinow staff and partners are required to uphold.

You can submit a data access request by contacting the CitiNow support team via live chat or by emailing [email protected] with the subject "Personal Data Access Request". We may require identity verification before releasing any data. Requests will be processed within 14 business days and you will receive your data in a readable format.

When an account is closed, CitiNow will deactivate your profile immediately. However, certain data must be retained to meet legal obligations — for example, financial transaction records must be kept for 7 years in accordance with anti-money laundering regulations. Once the mandatory retention period ends, all relevant data will be permanently deleted or anonymised. You may request deletion of any data not subject to legal retention requirements at any time.

Yes. KYC documents such as copies of your ID and utility bills are transmitted through 256-bit SSL-encrypted channels and stored in an encrypted storage environment. Only staff with specific authorisation may access these documents, and every access is logged for audit purposes. Your documents are not shared with any third party except the licensed KYC provider we use solely for verification purposes.

In the event of a data breach affecting your personal information, citinow will send a notification directly to your registered email address within a reasonable time after the incident is confirmed. The email will describe the nature of the incident, the data that may have been exposed, the steps being taken, and what you can do to protect yourself. We will not conceal security incidents — transparency is part of our commitment to you.

Ready to Play Safe at citinow?

Your personal data is fully protected at CitiNow. Register today and enjoy a trusted betting experience — with the latest encryption, fast withdrawals, and 24/7 customer support ready to assist you anytime.

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